Annelies has spent the past 5 years developing her passion and expertise in online research, specifically online communities. She graduated as a communication scientist and immediately joined InSites Consulting. Since joining InSites, she has worked on a broad range of projects across countries and clients – from L’Oréal to Coca-Cola. Annelies focuses on qualitative project management & analysis. She has a keen interest understanding what makes consumers tick. Annelies favorite part of the job is talking to real people – both client and consumer side – and then helping clients to weave consumer insight throughout their strategic business objectives.